Jimi Wanjigi: Top areas of investment with guaranteed success

In an interview with Dr. King’ori on the Wicked Edition, Jimi Wanjigi who is one of the richest and powerful individuals in Kenyans revealed some of the secrets of achieving financial freedom and success in business. The billionaire who is considered by many to be a kingmaker and also former presidential aspirant with the Safina Party in the previous election had been invited to provide insights and mentorship to aspiring business people did not fail the crowd as he went on to dish dimes on entrepreneurship and most importantly the identification of almost guaranteed niches.

He began by defining financial freedom which according to him is the ability of someone to achieve their dreams by having the capacity to do whatever they want after successfully dealing with their needs and wants. He said that the last time he was employed was when he was working as a shoes salesperson in Canada and after working for sometime he realized that it seemed like slavery and he could not be financially free if he continued depending on his salary and hence he decided to become an entrepreneur.

According to the business mogul and renown tender-entrepreneur in the Uhuru Kenyatta first term, there are three major areas in business that people can delve into; need based, want based, and dream based. Need based areas include food, health, water, and shelter. According to Wanjigi engaging in the food industry is assured of success except that an individual needs to understand their market for them to decide the level they will get into within their chosen industry. The want and dream based areas include tourism, hotel and other businesses offering high end products and services. Engaging in such areas demands the right clientele with sufficient purchase power. He adds that targeting a need industry with a product of a want level will automatically lead to failure of the disease. Entering the right market is essential in the success of the business. He says that six out of ten of successful businesses are in the need section.

Besides, he added that flossing was the main automatic way for individuals to remain poor. Flossing wealth and other materials leads to unnecessary purchases which leaves nothing for saving nor investing. the personality of an individual including their discipline determines their success in life and business.

Indeed this was an eye opening interview and one that is worthy watching and reading about. You can watch the whole video on YouTube using the link below.